The Fundamental Types of Internet Marketing

Did you know that the average person spends 6 hours and 42 minutes online each day? According to the 2019 Digital Trends Report,half of that time is spent on mobile devices. This is a tremendous amount of time if you spread it across a whole year. Historically,this is a unique turning point for marketers worldwide. Instantaneously reaching so many people in one place has never been possible before.

With such promising odds,it’s no wonder that the interest in digital marketing has grown together with our time spent online. However,internet marketing is an umbrella term for numerous marketing strategies. To learn about the 7 main types of internet marketing and what they imply,read our list below:

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Internet Marketing Styles

Content Marketing –

Content marketing is the process of creating,publishing,and promoting valuable content online. The content is strategically designed to attract visitors and encourage a profitable action for your site. Content marketing can be based on blog posts,ebooks,podcasts,or any other online materials. Content marketing is also important for search engine optimization.

Influencer Marketing –

Influencer marketing involves using leaders with a significant following to spread your brand’s message. They are also known as influencers,and their goal is to inspire their followers to engage with your brand or buy your product.

Social Media Marketing –

This is a marketing effort that focuses on driving qualified leads through the use of social media platforms. There are 2 further subcategories within social media marketing. Organic and paid social media marketing. The first one is free and focuses on building a base of followers,while the former focuses on promoting your posts for a wider audience.

Affiliate Marketing –

Affiliate marketing is a marketing effort that is compensated by earning a sales commission from a company. By successfully recommending a product the affiliate marketer will gain a share of the price. However,the customer has to use the marketer’s affiliate link,for them to gain a commission.

Nowadays,more and more companies offer affiliate programs,as it is proven to be a lucrative form of digital marketing.

Email Marketing –

This is one of the most underestimated types of internet marketing. Email marketing involves sending direct messages to your email list,to drive sales,and increase customer retention. To implement email marketing for your business,you’ll first need to build an email list. This is usually done by placing a call to action for your newsletter,at the end of your online content.

Search Engine Optimization (SEO) –

SEO is one of the most important and complicated marketing efforts for your online presence. It involves optimizing your website following over 200 algorithms,to improve your search engine ranking. Professional SEO can have a huge impact on your organic traffic,which grows your brand awareness and greatly increases sales.

Paid Advertising –

As the name suggests,this is a form of advertising,where you pay a platform to show your adverts. All search engines and social media platforms have some form of paid advertising. The world’s leading paid advertising platforms are Google with 38% and Facebook with a 19% market share.

Paid advertising is cost-efficient and can greatly boost your business with the right strategy and platform.

There you have it,the 7 fundamental types of internet marketing. Digital marketing is a complicated subject to navigate,with countless potential benefits for your business. With the right type of digital marketing,you can grow any business and boost any of your organizational goals.

Use Virtual Events To Promote Your Brand And Business Online

If you are considering a business exhibition in Singapore,why not consider a virtual event? Virtual events offer many advantages over their traditional counterparts – for example,no travel costs,no accommodation costs and no set programme to keep to. All you need is your online link and your projector. The only thing that’s missing is the audience and the physical venue at onsite. However,by thinking about virtual events as value-add,engagement-based experiences,rather than as small,one-off demonstrations,you can really make an impression on the market and expand your market share.

So,what are some of the benefits of a virtual event? To start with,you have the added benefit of being able to share your material with people across the world. The Emcee will be responsible for creating the content on screen and will need to take charge of many of the other aspects such as the graphics,video,sound,animation,video streaming and any other interactive features. But an effective emcee can bring life to the event and ensure that all attendees have something to take away from the event.

Another advantage of a virtual event is that it allows you to build and develop your brand in a way that doesn’t require you to physically assemble any of your materials. Online booking solves many logistical problems and it also allows you to use all of the creative tools available such as software and multimedia. For example,some Live stage productions allow you to set up and play your visuals and audio together,adding a personal touch to your event. This also means that your virtual event won’t be a one-off affair; your brand will become a long-standing fixture at your events in future years.

Virtual events also offer the potential for you to connect with your audience on a deeper level. Traditional in-person events often only allow attendees to communicate via email or text. However,a virtual event will enable you to engage with and provide information to your attendees through more traditional means. You will be able to post useful information on your website,and you will also be able to offer a range of social media options such as sharing videos and photos with your Facebook and Twitter followers.

Video production is another feature that can be included in your virtual events. Some virtual event hosts are so powerful that they even use live video production features to allow attendees to interact with one another. Virtual events are also very popular with event organisers who don’t have the resources to create their own audio visual presentations. Live video production can provide you with a unique opportunity to get your message across to your attendees while also providing you with the opportunity to interact with them on a deeper level,allowing for more informative and engaging sessions.

One of the advantages of holding virtual events is that they allow you to reach a larger and more targeted audience. Traditional methods of marketing tend to target a highly targeted niche,often teenagers or older adults. With the internet,however,you can reach people of all ages and from all over the world,which makes virtual event promotion an ideal way to promote your brand and product to a bigger audience. In addition,many virtual events are hosted by well-known and respected online businesses,giving your brand and product a higher prominence than would be possible through more traditionally sponsored offline events.

Another way to take advantage of the benefits of virtual event promotions is to use social media in your marketing efforts. Many event organisers host webinars,social media events and sales-style presentations online,making them an ideal platform for promoting your brand. In some cases,you may also find that these platforms are ideal venues to hold product launch events or employee training sessions. Since many people are already accustomed to participating online,it may be difficult to turn them into regular visitors to a physical event,but with the right strategies you should be successful. You can also take advantage of social media posts to promote discounts and special offers,as well as to announce product releases and important news.

Finally,there are some inherent benefits to using online event technology and social media in your promotions. Online platforms are generally less costly to set up than in-person events,since you don’t need to pay for the costs of running a physical venue. You also don’t need to hire a professional catering service,as most virtual events include a wide range of food options. In addition,most event planners have created tools that will make running your event easier and more convenient,allowing you to manage everything from seating to registration without having to rely on a professional. In many cases,these planners will even handle the logistics of the event,from providing promotional items for guests to managing the payment processing. As your brand grows and your audience becomes more involved,event technology and social media will prove to be invaluable partners in your future promotions.

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