You can always count on car dealerships as a great place to buy your next vehicle. But what about those who are still looking? To make sure their sales team has plenty of targets for all that hard work, it’s imperative they understand why customers would visit in the first place and give them an enticing reason or excuse before going into action mode.
In a time where shoppers have access to more dealers and greater control over the car-buying process than ever before, many potential customers are simply looking up vehicles on their own. With this shift towards online research for best deals rather than going into local auto stores first-hand or at all if possible; it is crucial that dealership owners invest in great lead generation tactics which will bring them new business.
As a car dealer, your marketing strategy must help you find ways not only to advertise but also to create awareness and make an impression on prospects. You can use the tactics below for this.
If you want to bring car buyers to your dealership, the first step is generating leads through effective lead generation techniques. Once identified as potential customers of yours who are looking online or offline for brands similar in nature to what they offer then it’s all about reaching them where these interested parties may already be headed—online and off.
Do you want to attract more car buyers? Then implement these five dealership marketing ideas. These tips will help increase sales and make it easier for people who are interested in buying a new vehicle, but haven’t found one yet or currently own an auto company’s product already.
Social media
Social media is a powerful tool for marketers to use in their car-buying process. When 90% of social media users who research new cars say they were influenced by it, this makes it an essential marketing channel that dealerships should engage as much as possible with both existing and potential customers alike.
Social media is a great way to capture leads and build your base. There are many ways you can do this, such as sharing posts that link back into the website on which they were shared or adding contact information directly onto one’s profile page so potential clients know who could help them with their needs in an easy-to-use manner. These methods allow people interested enough in what we have offered, but not ready yet to purchase anything from us right away to stay up-to-date via social channels without having any additional barriers between themselves and receiving our valuable services.
With Facebook Lead Ads, LinkedIn Dynamic Ad sets and other paid advertising platforms you can target the right people with highly specific criteria. You’ll reach them all while collecting their contact info on behalf of your business.
Lead generation ads cost more than standard Facebook ad clicks and you’ll get a customer who has actively entered your sales funnel.
Pay-per-click ads
The best way to get your site on the first page of Google is with pay-per-click advertisements. You can target an audience and show up for relevant keywords by choosing specific search terms, which means you’ll be seen when people are searching.
Targeted PPC ads are a great way to get your business ahead of the competition when someone searches for specific products or services. You can set up targeted keywords in Google Adwords, which will be shown at the top of organic results if they appear but not before – meaning you could potentially have more accurate targeting options than ever before.
Auctioning off space on these landing pages also increases their chances because users know exactly what they want beforehand so it’s easier navigation from search engine rankings down right away without having click through hurdles like navigating long websites full sites content irrelevant information.
You can’t afford to miss out on these buyers! Be sure to include a contact form or lead magnet that encourages visitors who submit their information in some way. And make it mobile-friendly, since many car shoppers are using smartphones while they shop nowadays.
Regardless of the web page, you promote through your PPC ad, it should include a contact form or lead magnet that encourages visitors to submit their information. It should also be mobile-friendly so many car buyers are using these devices while looking for cars online today.
Local partnerships
You don’t have to use digital marketing techniques, like Facebook ads or Google AdWords. Building partnerships with other local businesses can be one of the best ways to gain high-quality leads without spending a dime (unless other payment terms are agreed upon).
Partnering with other members of the auto industry can expand your networks and create mutually beneficial relationships. For example, if you were to partner up with a rideshare company for their customers who are in need of car servicing at one point or another then it would be normal that when people visit our dealership they should use these apps.
If you’re looking for an easy way to expand your customer base, partnering with other companies is one of the best ways. When businesses offer their own product or service in tandem with yours and back each other up on social media pages—as some may do if they have similar products-you get instant credibility from loyal followers who trust what both brands have created together.
You can entice leads even further by offering discounts to each other’s customers. If you want a partnership online, create landing pages with the perks of shopping from both brands and hope they will come back.
Referral program
Getting a referral from someone you know and trust can be the difference between making a sale in minutes or months. A recent study found that marketers agreed referrals were less expensive than any other channel, so it makes sense: people tend to like their friends more than strangers on social media (especially if they’ve already had good experiences!). That’s why this is such an effective way of gaining new business partners’ trust- just ask them for some help.
You can also offer a referral program for employees, giving them bonuses when they successfully refer customers who buy your car. It is up to you how big of an incentive or reward this will be but don’t forget that it has high value so make sure not too stingy since we are selling something expensive.
In addition, if have smaller rewards on the table as well such as cash given from one person’s paycheck which goes into another account, and then another until five people bring friends along during test drive invitations (or any other type).
Community events
Get to know your community. Whether you’re hosting, sponsoring, or attending local events with a booth—establishing relationships on a more personal level will get people excited about buying from you instead of any other dealership.
When joining other organizers’ events, it’s important to consider what you will offer in terms of incentives. Perhaps the most obvious incentive is a prize wheel where winners can receive anything from small gifts all the way up to car giveaways; however, if your ROI isn’t as high then maybe try something like raffles or even coupons for future purchases at their store.
If you’re looking for a way to increase your customer base and make new connections, hosting an event at the dealership is where it’s at. Your guests are sure to get excited about this offer because they’ll be able not only to drive off in one of our cars while getting their free food/drinks fix but also come into contact with people from all walks of life that share similar interests as them – something which cannot really happen anywhere else! Remember: The more diverse our community becomes (in terms) gender-wise, age groups, etc., so too will be its potential buyers.
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Attract and convert
For a car dealership, it is important to be well-established in the community and have strong customer service. Customers come first so they will always return for their next purchase from you! The best way of doing this? Blend traditional methods with modern ones; use social media as an exposure tool while also attending events or following up by phone whenever possible – because there’s no point having good marketing if nobody knows about it (and buyers like finding out things second-hand).
