The Fundamental Types of Internet Marketing
Did you know that the average person spends 6 hours and 42 minutes online each day? According to the 2019 Digital Trends Report,half of that time is spent on mobile devices. This is a tremendous amount of time if you spread it across a whole year. Historically,this is a unique turning point for marketers worldwide. Instantaneously reaching so many people in one place has never been possible before.
With such promising odds,it’s no wonder that the interest in digital marketing has grown together with our time spent online. However,internet marketing is an umbrella term for numerous marketing strategies. To learn about the 7 main types of internet marketing and what they imply,read our list below:
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Internet Marketing Styles
Content Marketing –
Content marketing is the process of creating,publishing,and promoting valuable content online. The content is strategically designed to attract visitors and encourage a profitable action for your site. Content marketing can be based on blog posts,ebooks,podcasts,or any other online materials. Content marketing is also important for search engine optimization.
Influencer Marketing –
Influencer marketing involves using leaders with a significant following to spread your brand’s message. They are also known as influencers,and their goal is to inspire their followers to engage with your brand or buy your product.
Social Media Marketing –
This is a marketing effort that focuses on driving qualified leads through the use of social media platforms. There are 2 further subcategories within social media marketing. Organic and paid social media marketing. The first one is free and focuses on building a base of followers,while the former focuses on promoting your posts for a wider audience.
Affiliate Marketing –
Affiliate marketing is a marketing effort that is compensated by earning a sales commission from a company. By successfully recommending a product the affiliate marketer will gain a share of the price. However,the customer has to use the marketer’s affiliate link,for them to gain a commission.
Nowadays,more and more companies offer affiliate programs,as it is proven to be a lucrative form of digital marketing.
Email Marketing –
This is one of the most underestimated types of internet marketing. Email marketing involves sending direct messages to your email list,to drive sales,and increase customer retention. To implement email marketing for your business,you’ll first need to build an email list. This is usually done by placing a call to action for your newsletter,at the end of your online content.
Search Engine Optimization (SEO) –
SEO is one of the most important and complicated marketing efforts for your online presence. It involves optimizing your website following over 200 algorithms,to improve your search engine ranking. Professional SEO can have a huge impact on your organic traffic,which grows your brand awareness and greatly increases sales.
Paid Advertising –
As the name suggests,this is a form of advertising,where you pay a platform to show your adverts. All search engines and social media platforms have some form of paid advertising. The world’s leading paid advertising platforms are Google with 38% and Facebook with a 19% market share.
Paid advertising is cost-efficient and can greatly boost your business with the right strategy and platform.
There you have it,the 7 fundamental types of internet marketing. Digital marketing is a complicated subject to navigate,with countless potential benefits for your business. With the right type of digital marketing,you can grow any business and boost any of your organizational goals.
